ABOUT US

Welcome to Moral Fibre - We are a pre-loved fashion store in the heart of Ponsonby, where you can buy and sell your favourite clothes and accessories. 
From Designer to Vintage and everything in-between, we champion sustainability, and affordability by offering a curated selection of standout pre-loved pieces. Our mission is to drive the circular economy - making second hand style the go-to choice for many, giving as many garments as we can, a second life.

 WHO WE ARE

Moral Fibre began in 2019 as the shared dream of two best friends, Jane and Lissette, who believed that every garment deserves a second chance and that sustainability should be at the forefront of style.  Now, Jane and Lissette are pursuing other fashion businesses and have passed the shop over to sisters - Ally and Lucy Taylor,  to continue the Moral Fibre journey.

Ally has been part of the Moral Fibre team for 2 years so is well known to consignors and customers and loves that Moral Fibre is the perfect space for people to learn to express themselves through fashion in an affordable way. Lucy is bringing skills in Marketing to help grow Moral Fibre for both consignors and customers.

As a family-owned business, we remain dedicated to providing the personal, attentive experience that sets us apart. 

If you have any questions about Moral Fibre that aren’t answered here on the website feel free to email Ally and Lucy at sales@moralfibre.co.nz